SMOKE has engulfed Ambleside as a fierce blaze roared through the roof of a town centre shop.
A fire took hold in the roof of a complex of retail buildings at Market Cross, at around 12 noon today. The blaze appeared to come from above the Field and Trek shop - but also spread into the roof above the Boots, Fat Face and Black's shops, in Compston Road.
Fire fighters from Windermere and Kendal battled to bring the fire under control, along with an aerial ladder platform from Barrow.
The blaze is believed to be under control, and fire fighters are continuing to dose the building.
No one has been reported as injured by the fire.
Compston Road and The Slack have been blocked off to traffic.
Police say southbound traffic is moving freely, however there are some delays to motorists heading northbound as they are being diverted through Loughrigg Road.
The delays are expected to last until 6pm this evening.
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